CamthisFinding the who, clearing the way
Camthis, a live streaming app, let's anyone stream - but can they set it up without help?
Small to medium-sized event organisers livestream to extend reach, meet audience expectations, and maximise event value but manual, in-person onboarding means every event currently requires hands-on setup from Camthis's team.
This limits how many events Camthis can support at once, and caps how far the product can scale.
The open question: can self onboarding ever replace the manual hands on set up without leaving users unprepared for a live, one-shot event?
Several interviews. One consistent theme:
the biggest fear isn't learning the app it's having the confidence the stream won't fail when going live.
"Recorded all day only to find… only three short recordings." (Jens, local sports team manager)
“Indoor sports work well. Outdoor events get tricky with distance, zoom and internet.” (Bryan, sports app developer)
The existing onboarding flow had a fundamental problem: it assumed users were ready to just point and record
Solution
The work spanned research, strategy, and design from uncovering the real barrier to self-serve adoption, to a prototype tested with real users and a metrics framework to track whether it was actually working.
Two-part onboarding flow: benefit-led (show value fast) + tip-led (guide real-time physical setup)
Time-limited free trial: to let users test before going live, without unlimited cost exposure to Camthis
Building confidence through UI: tooltips, FAQs, clear error messages and confirmations
Key Results
7 out of 10 gave 3+ on a scale of 1–5 to “how confident do you feel that you could run a real event using CamThis without help?”
Validate whether organisers can onboard without relying on human support. * Due to MVP test no assistance was not possible hence invalid result
At least 50% of organisers who complete onboarding choose to leave contact details or sign up for future use.
What to do next
Five priorities before scaling self-onboarding
- 01Re-test without assistance. The next round should run unaided the current completion rate needs a valid baseline before any wider rollout.
- 02Build the rehearsal mode. Users' biggest fear is failing live, not learning the app. A practice flow is the highest-impact investment in user confidence.
- 03Narrow the go-to-market. Small sports events first clearest need, fewest barriers, most testable audience for self-serve onboarding.
- 04Establish the right pricing model i.e. freemium, per-minute, or per-event to control misuse risk and streaming costs while optimising willingness to pay.
- 05If self onboarding works for this audience, it doesn't just solve a UX problem it becomes the mechanism through which Camthis finds product-market fit.