ABOUT
My journey all started working in retail and customer experience ...
What draws me to product is the same thing that drove me in fashion, user centred design, story-telling, finding the right problem before jumping to the solution and bringing together the right people to solve it.
My career has taken me from the UK to the US and now Stockholm working across different markets, cultures, and consumer behaviours. That global perspective has shaped how I think about users, what motivates them, and product strategy.
I'm drawn to the intersection of strategy, human behaviour, and product thinking. I care about building things that are grounded in real user needs, innovative ideas that are viable for the business whilst providing a clear direction and plan that a team can actually execute upon.
What I bring:
- Experience across startups and Fortune 500 companies
- A creative eye balanced with a commercial instinct and business mindset
- A track record of measurable impact successful launches, strong results, experiences that kept customers coming back
- The strategic focus to know when an idea is ready, when it needs more work, and when the smartest move is to ship, learn, and iterate
I'm as comfortable running a brainstorming workshop, as I am in researching or in a strategic planning session and I believe the best product decisions happen when there are diverse perspectives and a collective effort.
I'm now looking for the right opportunity and the right people to collaborate with.
If any of this resonated, I'd love to connect over coffee, a call, or just a conversation.